zone — for CEOs & founders
Upgrade the operator. The entire business follows.
Zone is private 1:1 work with Rían Doris — a peak-performance accelerator for Founders & CEOs.
trusted by high performers at
“In decades of advising the world's top CEOs, I've never seen anything like what Rían has built. He's turned the neuroscience of flow into an operating system for peak performance — one that will forever change how the best leaders work, live, and lead. Essential for every entrepreneur.”

Keith Ferrazzi
#1 New York Times bestselling author of Never Eat Alone
“If I had taken this workshop ten years ago, it would have saved me so much time, and money, and pain and aggravation. I'm pissed I didn't do this earlier! It'll probably end up adding millions of dollars to my career.”

Tucker Max
4x NYT Bestselling Author & CEO of Scribe
“The training that Rían was leading, and what we learned about flow state, radically shifted the way our team thinks about work, produces work and operates. We're now able to achieve things we previously couldn't, at a fraction of the stress, disengagement and misalignment.”

Per Österman
Managing Director, Accenture
the thesis
Upgrade the inner operating system.
In Zone, Founders & CEOs work with me to optimize the cognitive, psychological, and behavioral foundations of elite entrepreneurial performance — so they can think more clearly, execute more precisely, and maximize business growth.
Your company is an amplifier of you.
The way you think, work, and lead is multiplied through your people, systems, and culture. Your business cannot outperform you — which makes you, the operator, the highest-leverage place to intervene.
Performance is an equation.
What you produce is flow times goal-directedness times leverage. The equation is multiplicative — a weak score on any one variable caps the other two. Zone works on all three, with flow as the multiplier almost every founder leaves untouched.
The change shows up in your week.
The quality of a CEO's decisions, focus, and leadership is governed by the internal operating system running them under pressure. Rebuild that system and the same working hours produce multiples of what they used to.
how zone works
One-on-one. Two roles.
Everything in Zone is 1:1 with me, playing the two roles every founder needs in their corner.
Peak performance
Your energy, focus, state and flow. We rebuild how you work at the neurological level — so the hours you put in produce multiples of what they used to.
Business strategy
Your goals, priorities and leverage. We point that upgraded operator at the decisions that actually move the company.
the shift
A sixth gear you didn't know you had.
Each engagement removes the constraints between you and flow — and every constraint that comes off shifts your output up a gear.
the foundation
Rigorously researched.
Zone is built on a multidisciplinary foundation, integrating five fields:
Flow Research
Access flow state reliably for sustained peak performance, amplified productivity and effortless exertion.
Performance Neuroscience
Optimize attention, cognitive performance and nervous system regulation to eliminate cognitive drag, distraction, and inconsistency.
Organizational Psychology
Elevate your leadership, build a high-performing culture and maximize your leverage.
Applied Business Strategy
Real-world execution frameworks to maximize business performance, optimize growth and scale through constraints.
Transpersonal Psychology
Solve internal friction, limiting patterns and self-sabotage so you can execute from a place of psychological harmony.
who zone is for
Founders who already know what they're building.
Zone is a private advisory for Founders & CEOs who want to rebuild their personal operating system. We work with a small, curated portfolio of companies at any given time, allowing for depth, discretion, and long-term alignment.
$10M+ Revenue
Your organization must exceed this annually.
Hungry
You must possess an almost insatiable desire to be your best.
Values Aligned
Ethical, mission-driven with care for people and planet.
If you believe Zone may strengthen your entrepreneurial support structure, you may request a consultation.
in their own words
Hear from Zone members
“We're up at least 43% this past year — and this is a 20-year-old business, not a five-year-old startup. The specificity of the advice, and that duo of nudge and nurture, finally got me taking action on things I'd been stuck on for years.”
Carly
Founder
What others who've taken Rían's trainings say
“If I had taken this workshop ten years ago, it would have saved me so much time, and money, and pain and aggravation. I'm pissed I didn't do this earlier! It'll probably end up adding millions of dollars to my career.”

Tucker Max
4x NYT Bestselling Author & CEO of Scribe
“In decades of advising the world's top CEOs, I've never seen anything like what Rían has built. He's turned the neuroscience of flow into an operating system for peak performance — one that will forever change how the best leaders work, live, and lead. Essential for every entrepreneur.”

Keith Ferrazzi
#1 New York Times bestselling author of Never Eat Alone
“The training that Rían was leading, and what we learned about flow state, radically shifted the way our team thinks about work, produces work and operates. We're now able to achieve things we previously couldn't, at a fraction of the stress, disengagement and misalignment.”

Per Österman
Managing Director, Accenture
“It helped me discover my purpose and now my work is incredibly fulfilling and way more productive! Working through the training helped me get there.”

Oz Garcia
President & CEO, Oz Wellness
“We move faster, we work better together, our culture is higher performing. It's allowing us to stay at the cutting edge of our fast paced industry which is crucial.”

Matt Toll
CEO, World-Leading Meat Supplier
“As a fast-paced technology company being in alignment is incredibly important. This training has improved our team cohesion, the team's overall output and as a result, our ability to compete at the highest level in the marketplace.”

Adrian Ionel
CEO, Mirantis
“Having Rían one-on-one in Zone is like finally having a Zen master in my corner. After almost 50 years working solo, it's making building my startup so much easier — and actually fun.”
Joel
Founder
What others who've taken Rían's trainings say
“By outlining clear goals, gaining alignment and applying these principles we feel we can accomplish anything we decide to make a goal. There are no barriers any more. Our impact and potential has increased many fold.”

Keith Schroeder
CEO, High Road Craft Brands
“The biggest eye opener was intrinsic vs extrinsic motivations and realizing some aspects of my work where I am not indulging in those intrinsic motivators. I'm so excited to see what this playbook is going to look like and being able to follow through on this work as leaders.”

Kristin Farmer
CEO, ACES
“My performance and confidence skyrocketed. I was actually able to take meaningful steps in my life. Don't hesitate, just go for it.”

Doug Cartwright
Founder & CEO, The Daily Shifts
“Before this training, I didn't know how to drive myself into the zone. Some days I'd crush it, but it was inconsistent. Now every workday is better than my best workdays used to be. I'm so much more productive, it's shocking how much of a difference it made.”

Charles D. Lightfoot
Firefighter & CEO, Firebrand Media Group
“This training transformed the lives of our team members, the performance of our department, and our ability to serve at the highest possible level. If you want your team to have optimal wellbeing, while performing better than they ever have before, it's a no-brainer.”

Michael Nila
Managing Partner, Blue Courage
“In over twenty years in business investing in dozens and dozens of coaches and consultants, this was by far the single best consulting engagement I've ever done.”

Tom Dodds
CEO of SlashBlue
“It gives you a calm attitude when you're dealing with high-stress, high-pressure situations, and helps you deal with far more complex problems. It's changed how I show up every single day — I'm much more balanced and far more effective in my decision-making.”
Roy Chung
Founder
What others who've taken Rían's trainings say
“Working with Rían was an amazing experience, he is full of experience and great insights. I believe anyone who is really serious about growing his business and achieving massive success should definitely work with Rían.”

Roberto Falcon
CEO of Restaurant Evolution
“Working with Rían and Alex is a deeply valuable experience. Since engaging, we've surpassed a new financial threshold and significantly enhanced our leverage in both strategic positioning and cash management. I wholeheartedly recommend working with them.”

Arian Ney
CEO of Conductivity.com
“In a two-hour window, when I cut out distractions and push meetings aside, I can knock out more than I traditionally did in a typical workday. If you're on the fence, move forward — it's going to be worth it.”

Brandon Walker
Founder & CEO, Beanie and Blazer
“I'd recommend this training to anyone who wants to wake up happier, recover better, and accomplish far more than their competitors — consistently. In just a short period of time, I was able to build a program that thousands of people can implement in their daily life.”

Bob Beringer
CEO, Government Contracting & Human Performance
“Finding ways to bring flow into more technical and creative work has been a really interesting transition for me — particularly group flow, where we're able to co-create ideas and come up with amazing solutions to things that previously weren't possible.”

Michael Thatcher
CEO, Charity Navigator
“Before the training, it felt like life was always happening at me — like I had no real control over it. Now my life is a lot more intentional, and the tangible effects have been huge. I'm releasing my first book, and I've already started working on my second.”

Krista Stryker
Founder & Author, 12 Minute Athlete
“If you're wondering whether the investment is worth it — it's worth it three or four times over. I can knock out more in a focused two-hour window than I used to in an entire workday of meetings and distractions.”
Brandon Walker
Founder
What others who've taken Rían's trainings say
“The training helps you operate at a higher level, deal with more complex problems and difficult situations, and stay calm under high pressure. One counterintuitive thing I learned: stripping away complexity can actually help you perform at a higher level.”

Roy Chung
Serial Entrepreneur & Flow Hacker
“I now lock in, know what I'm going to do, and do exactly that. Instead of riding myself all the way to exhaustion, I pull back — and I accomplish so much more in so much less time. The quality of the work product is so much better.”

Rick Petry
Management Consultant
“I travel about 200,000 miles a year on a plane, and using the principles from flow science has really helped me deal with the stress of travel, keep my business going, and even grow my business.”

Scott Winter
Founder, Brain Family Dynamics
“For type-A people who are always on the go, taking time off isn't just about relaxing. When you have family or kids, you do it intentionally — because it serves the ultimate purpose: connection and performance.”

Joel Mena
Founder & CEO, Peak Performance Technology Company
“We're in a really competitive environment in Asia Pacific — four billion people, a team of 50 who have to serve that market, so everyone has to be at optimal performance. The material is backed by science and data-driven, and that works for me.”

Jason Bissell
APAC & Japan Business Lead, Databricks
“Along with huge increases in my performance at work I've discovered fulfilment, purpose and belonging in a profound new way. I highly recommend applying to work with Rían now.”

Carol Grojean
Cultural Engineer, Microsoft
“I'd recommend it — especially if you're someone with a lot of goals but you feel like you can't do enough, like there's never enough time to get to them all. Now everything is so much more intentional and in control.”
Krista Stryker
Founder
What others who've taken Rían's trainings say
“My productivity levelled up so fast that I got the exact career opportunity I'd been looking for, before I finished the training! It did what it promised faster than I could've imagined. It's really amazing!”

Sean McCormick
Host of the Optimal Performance Podcast with Natural Stacks
“This training is just next LEVEL! I've done Tony Robbins, Brendon Burchard, everything — this is worth 10x what the training costs. If you really apply this, it will be THE THING that changes your game forever.”

Bret Lockett
Former NFL Safety, Entrepreneur & Business Consultant
“If you're interested in living up to your full potential, flow is the way to get there. The training Rían leads gives you all the tools you need to get into flow more often and go full speed ahead after your dreams. I loved every second of it.”

Krysta Stryker
Entrepreneur & Fitness Expert
“Just during Rían's training, I 3x'd my income while also joining a startup team. The most significant shift was grasping how the flow cycle appears in daily life — minute to minute, not just in theory.”

Micah Baylor
Verified client
“Rían Doris's program has already improved my productivity by more than 200%. Before I started, I was reading a book a month. Now a book a week. In everything I do today, it's with focus. And yes — it's helped me figure out my priorities in life.”

Prashant Desai
Verified client
“I went from dragging out my work for 8+ hours to hyperfocusing for 3-5 hours a day and getting more done. I have way more time to enjoy life outside of work now. Working with Rían is one of the best investments I've made for long-term growth.”

Mikey Vongdara
Verified client
“I'd recommend this to anyone who says: I'd like to wake up happier, I'd like to sleep and recover better, I'd like to accomplish 1,000 times more than what my competitors achieve in a single afternoon — and I can do that consistently.”
Bob Beringer
CEO
What others who've taken Rían's trainings say
“Through Rían's program, I started making certain sacrifices of things that never added much value, and intentionally creating conditions for flow, I'm producing far more in less time. I now spend far more quality time with my family, and I've been sharing these insights with my coaching clients.”

John Geraghty
Verified client
“I'd been self-employed for 13 years with what I thought was incredible productivity. After Rían's training, I feel confident in being able to write 2 books, 2 websites, master a new language, and keep my existing business all growing at the same time.”

Nik Kerry
Verified client
“Working with Rían, my capacity has massively expanded — I can take on new clients while improving the quality of work I deliver. I now have novel ways to explain business agility tied to flow, and since I haven't seen another agile coach do that, I have a razor-sharp edge in the space.”

Elena Astilleros
Verified client
“I really think my business and I may not have survived 2020 without Rían's training. I have a better toolbox for getting through the difficult stretches and for freeing up time to keep me from burning out.”

Elizabeth Randall
Verified client
“Rían's training is detailed, which I love, but actionable at the same time — which a lot of other trainings miss when you're talking at a psychological level. The skills I learned allowed me to draft roughly 50% of a new book in only 5 days.”

Adrian Rosebrock
Verified client
“Through Rían's program, the ultimate outcome of more flow, for me, is getting more done with less and having confidence that I can build a business and still have time and energy for my family and the things that matter most.”

Chris McLean
Verified client
“Once you understand the dynamic and the psychology of flow, it really creates a seamless process of completing whatever task it is you want to get done. It allows me to tap into a higher potential in terms of my business. Now that I know how this feels, I would never, ever go back.”
Bret Lockett
Retired NFL Player & Financial Consultant
What others who've taken Rían's trainings say
“Rían's training shattered my paradigm about the relationship between time and work. Not all hours are created equal. Learning how to manage my internal energy was a massive shift in my capacity to achieve what I actually want.”

Sean Batir
Verified client
“Through Rían's training, spending more time in a high-performance state lets me accomplish more in a shorter period. A clear strategy, cutting-edge knowledge in peak performance, a great team, and a community of like-minded people — that's what the training delivers.”

Nikolai Gerasimov
Verified client
“Training with Rían Doris gave me the toolkit to achieve my goals and make sure I'm at my best so I can perform at my best. Understanding the why behind my productivity — why some days it's easier to focus than others, why I crash after flow — has helped me tremendously.”

Kristel Tuul
Verified client
“Working with Rían, I am sleeping much better because I'm prioritizing sleep. I can be more focused, cut down the procrastination, get work finished quicker, and deliver before the deadline — and have fun doing it. It also built my resilience to push through even at my worst.”

Jan Flynn
Verified client
“I realized time is not a limiting factor if I prioritize and access flow. Being distracted by technology had me enslaved, and the awareness created by Rían and the team broke through that. I now believe I can achieve anything I desire.”

Chad McCarpenter
Verified client
“Rían's training turned me from being unfocused into a focused, organized, well-planned person who takes into consideration all life aspects: family, social, health, and career. My sleep improved dramatically, I lost weight, and I'm more relaxed and present.”

Hagit Cohen-Fuks
Verified client
the montage
Almost three hours of additional endorsement.
Client after client on Rían's prior training, back to back.

your advisor
Meet Rían
Rían Doris is the founder of FlowState.com and co-founded the Flow Research Collective with Steven Kotler. They bootstrapped that company to eight figures in under 18 months and surpassed $50M in cumulative revenue with zero outside funding.
Over the last decade, his team has trained more than 15,000 entrepreneurs and executives in peak performance, consulting with organizations including the U.S. Air Force, Deloitte, and Accenture. His research partnerships have appeared in Nature Neuroscience, TIME, and Harvard Business Review.
Named to Forbes 30 Under 30, Rían holds an MSc in Neuroscience from King's College London and is pursuing his PhD.
Start with a free call.
We'll look at where your performance and your company stand, and whether Zone is the right fit. If it isn't, you'll leave with clarity either way.
The testimonials on this page are from real clients of FlowState.com and the Flow Research Collective. They are individual experiences and are not intended to represent or guarantee that anyone will achieve the same or similar outcomes. Individual results vary and depend on many factors including your background, effort, and circumstances.